Facebook App Can Earn You a Ticket to the Exclusive World Poker Tour Boot Camp

 Poker News Daily sat down with David McCaman, Senior Director of Marketing for Hands-On Entertainment earlier this week to discuss the World Poker Tour’s (WPT) Texas Hold’em Poker on Facebook application. The interview covered a range of topics from the appeal of poker on facebook to the app’s latest promotion which offers players a chance to earn seats to an exclusive WPT Boot Camp.

The interview reads in part:

Poker News Daily: Explain the allure of playing poker on Facebook.

David McCaman: When you’re playing on Facebook, it’s exciting because you can practice your poker skills and gamble without real money. We offer an avatar system, which has been received well, where people can design their own poker persona and come to the table. Facebook is social and poker is also social, so it’s a great complement to the experience.

Poker News Daily: Talk about where the idea for the WPT Boot Camp promotion came from and what’s involved for WPT Texas Hold’em Poker Facebook players.

David McCaman: The game that we’re doing on Facebook has been tremendous. We’ve seen steady growth and a lot of returning users…We worked with the WPT Boot Camp in past promotions and thought it’d be a great way to bring it into the Facebook game…The promotion has been received really well so far and the players are excited. We ask people to buy a chip pack, which runs from $1.99 to $20, to get a chance to win…

Poker News Daily: Explain how Hands-On became involved with the WPT initially.

David McCaman: We started working with them when they first came onboard and were looking at a mobile poker game. We worked with them to brand it and worked with the big cell phone carriers to implement it. Poker is a great game to play on the go and it’s a great social experience, so it made sense.

Poker News Daily: How challenging is it to survive in the competitive Facebook game market?

David McCaman: Ninety percent of these games are free, so you’re relying on a small percentage of people to make money. It’s definitely challenging and the environment rewards companies that can figure out the best ways to do that. There are lots of ways to get people to enjoy the experience and want to pay for aspects of your product.

The company must be doing something right. The WPT’s Texas Hold’em Poker on Facebook app has been enjoying steady growth over the past few months with an average of 40,000 players a day. Those who are interested can check out the full interview at http://www.pokernewsdaily.com/wpt-texas-holdem-poker-offering-wpt-boot-c...