Cereus Poker Network Under New Ownership: What this Means for UB and Absolute Poker

Submitted by Luckylizzy on Mon, 2010-08-30 11:48

Blanca Games, Inc. (Blanc) has acquired The Cereus Poker Network including its Network operations, software, and the absolutepoker.com and ub.com brands.

Stuart Gordon, Chief Executive Officer of Blanca Games, said, “The acquisition of Cereus is a significant opportunity for us. Cereus is a major platform of well-managed assets. Over the past few years, it has created new brands, like ub.com, that are extremely well-positioned in the most desirable demographic in our market: players in the 20s and 30s age brackets. From our perspective, we have acquired a large, sophisticated online gaming operation with state-of-the art capabilities, ranging from compliance to business intelligence to online marketing to customer service. We see a tremendous growth opportunity in this deal and beyond, as Blanca seeks additional acquisitions in the market.”

“We are confident that the Cereus Network has found an excellent home in Blanca Games. Over the past several years, Cereus has developed into an outstanding platform, which is poised for significant growth. This transaction will benefit Cereus players and employees alike. We expect no changes in the playing experience on the Cereus sites, except for the improvements that will likely be the long-term result of this transaction.”

Commenting on the future of Cereus, Mr. Gordon stated that they will primarily be concerned with an upgrade in security and improving on their customer service. “Although we are impressed with many of the new security features on the Network today, security is and will remain our top priority. We’re also pleased with the efficiency and the player-friendly approach of Cereus’s customer service operation, but we will always be seeking to improve in this area.”

Tokwiro, the current parent company of the Cereus online poker network, is expected to issue a statement early next week regarding the acquisition. Stay tuned for more news and updates.

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